Design Plus Enterprise: Seeking a New Reality in Architecture & Design

By James P. Cramer

Second Edition

The design management classic is available once again in this newly expanded and updated edition.

As chairman and principal of Greenway Group,a leading A/E/C strategy consultancy, author James P. Cramer uses examples from his work to illustrate the business and philosophic principles that can guide designers to greater professional and personal successes. A longtime advocate of design as a positive force for social changes, Cramer urges designers to embrace change and responsibility. He also demonstrate how smart design can drive economic success.

Included among the new chapters in the second edition is a discuession of "The Ascendant Designer," in which Cramer offers setps for developing a future vision and sustainable business model, touching on design information flows, technology issues, effeiciency, value and future trends.


Category: Other Books

Vendor: BCI

Related Items

Almanac of Architecture & Design 2013
Almanac of Architecture & Design 2013 $185.00
Quick Shop
Change Design: Conversations About Architecture As The Ultimate Business Tool (2nd Edition)
Change Design: Conversations About Architecture As The Ultimate Business Tool (2nd Edition) $47.20
Quick Shop
Design Intelligence: America’s Best Architecture & Design Schools, 2013
Design Intelligence: America’s Best Architecture & Design Schools, 2013 $49.60
Quick Shop
Designing the Design Firm: The Quest for High-Performance Design
Designing the Design Firm: The Quest for High-Performance Design $39.95
Quick Shop