How Firms Succeed: A Field Guide to Design Management

By James P. Cramer and Scott Simpson

How Firms Succeed: A Field Guide to Design Management is a hands-on guide to running any design related business from a two-person graphics team to mid-sized and global firms. The authors combine practical solutions with business theory, providing insight into the art of inspirational management and strategic thinking.

Sections address such critical topics as marketing, operations, professional services and finances as well as new perspectives on design leadership. The concluding questions at the end of each chapter give the reader points of reflection for their own goals and experiences.

How Firms Succeed is widely used at firm retreats and is also part of the professional practice curriculum at many of the top architecture schools. It is a popular selection of the Architects and Designers Book Club.


Category: Other Books

Vendor: BCI


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